McDonald's Ride-Thru

We rebranded the Drive-Thru into an inclusive platform called the Ride-Thru that expanded its audience from cars to untapped local rides, from bikes to water buffaloes. The campaign ran for over five years, creatingnever-before-seen growth for the brand in both business and relevance to the market. 

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The ffort was handpicked by TBWA Global CEO Troy Ruhanen as part of the network's top 11 campaigns worldwide, and earned a Grand Prix under strategy for TWBA's Creative Impact Awards, together with winning Silver in McDonald’s I’m Loving it Awards that recognize the best campaigns for the brand around the world.