RYAN CAIDIC
ABOUT
I'm a copywriter and creative director currently based in Denmark.
I've worked on campaigns on just about any platform out there, from social and content to UX, film, outoor and brand experience. I’ve teamed up with globally-renowned brands like McDonald’s, Spotify, Nissan, Samsung, Camel, Abbot and UNICEF.
Along the way, I've picked up industry metal for work that actually works, many of which have been cited as global best practice.
A huge part of my work is also dedicated to creativity for humanity, leading campaigns that protect children from online abuse, ease the effects of climate change, to promoting pet adoption.
I have also served as jury member in New York Fest, the annual Webby Awards, YouTube Works, and the Kyiv International Advertising Festival, one of Europe's longest-running award shows. Recently, I was named by the Philippine 4As as the Next Gen Creative leader for my contributions to the agency and the industry. In 2019, I was named no.6 Creative Director and no.5 Copywriter in the Philippines.
Outside advertising, my poetry has been published in anthologies and journals across US, Asia and Europe, and has won in the Briport Prize and Carlos Palanca Memorial Awards among others. I'm originally from the Philippines, and I recently moved to Denmark with my wife and two kids.
↑80
GLOBAL AND REGIONAL
AWARDS
#1
NEXT GEN CREATIVE
PH 4As AGENCY OF THE YEAR
15
YEARS IN ADVERTISING
& PR
JURY
PH AND GLOBAL
AWARD SHOWS
POET
PRIZE-WINNING
GLOBALLY PUBLISHED
AD WORK
CREATIVITY FOR BRANDS
CREATIVITY FOR GOOD
AD AWARDS
Clio
Bronze, 'Marie'
Bronze, 'Bench #LoveLocal'
Bronze, 'Spotify Hip-Hop'
2 x Silver, 'Boysen Plants'
Cannes Lions
Bronze, 'This is a tree'
Shortlist, 'Washtag'
Shortlist, 'Nissan Leaf Orchestra'
ACT Responsible Showcase at Cannes, 'Washtag'
AWARD Awards Australia
Silver, 'Last Broadcast'
Bronze, 'Last Broadcast'
Bronze, 'Washtag'
Bronze, 'This is a tree'
Finalist, 'Marie'
Finalist, 'McDonald's Ride-Thru'
Webby
Nominee, 'Spotify Hip-Hop'
Nominee, 'Carabao-Thru'
Nominee, 'Spotify Soundtrip'
Honoree, 'Snapchat Bug'
LIA
Silver, 'This is a tree'
Finalist, 'Washtag'
New York AME
Silver, 'Spotify Christmas'
Silver, 'Muslim Homily'
Bronze, 'This is a tree'
Finalist, 'Nissan Typo'
Finalist, 'Oishi Snackable Friends'
Finalist, 'McDonald's Ride-Thru'
New York Fest
Silver, 'This is a Tree'
Finalist, 'Marie'
Finalist, 'Spotify Christmas'
Finalist, 'McDonald's Ride-Thru'
Finalist, 'McDonald's Carabao-Thru'
Adfest
Gold, 'This is a tree'
3 x Silver, 'This is a tree'
Bronze, 'Carabao-Thru'
D&AD
Finalist, "Generation fluid"
One Show
2 x Bronze, 'Boysen Plants'
Merit, 'Boysen Plants'
Merit, 'Snapchat Bug'
Shortlist, 'McDonald's Carabao-Thru'
Shortlist, 'Washtag'
Shortlist, 'Last Broadcast'
Spikes Asia
Silver, 'This is a tree'
Bronze, 'This is a tree'
Shortlist, 'Snapchat Bug'
Shortlist, 'Who will take care of me?'
Shortlist, 'Washtag'
Campaign Brief's The Work Inclusions
Washtag
McDonald's Ride-Thru
McDonald's Carabao-Thru
Snapchat Bug
Marie
Boysen Girls
Who will take care of me
This is a tree
Spotify Christmas
Spotify Hip-Hop
MADstars
Gold, 'This is a tree'
Gold, 'Boysen Plants'
2 x Silver, "This is a tree"
5 x Bronze, 'This is a tree'
2 x Crystal, 'Boysen Plants'
Crystal, 'McDonald's Ride-Thru'
Crystal, 'This is a tree'
11 x Finalists, 'Rescue Christmas'
10 x Finalists, 'Who will take care of me?'
3 x Finalists, 'McDonald's Carabao-Thru'
2 x Finalists, 'Snapchat Bug'
Finalist, 'Nissan Typo'
Finalist, 'Oishi Snackable Friends'
Kidlat
Gold, 'Washtag'
Gold, 'Carabao-Thru'
Gold, 'Who will take care of me?'
2 x Silver, 'Boysen Girls'
2 x Silver, 'This is a tree'
Silver, 'Who will take care of me?'
3 x Bronze, 'Marie'
3 x Bronze, 'Carabao-Thru'
Bronze, 'Nissan Typo'
Bronze, 'Boysen Girls'
Bronze, 'This is a tree'
Philippine 4As Agency of the Year Awards
2023 Next Gen Creative
Campaign Brief Asia
2018
No.25 Most Awarded Creative in the Philippines
2021
No.12 Most Awarded Creative in the Philippines
2025
No.11 Most Awarded Creative in the Philippines
Adobo Creative Rankings Philippines
2019
No.5 Copywriter
No.6 Creative Director
PRESS
04
Campaign Brief Asia Creative Rankings 2021
06
Philippine 4As Next Gen Creative Award
POET
RY
RYAN CAIDIC
Ryan is a prize-winning Filipino poet based in Denmark. His work has been published in anthologies and journals across the US, Asia and Europe, including the University of Florida's Southeast Review, Breakwater Review by the University of Massachusets Boston MFA students, Southword: New and International Writing, Poetry Wales and elsewhere.
He is the winner of the international poetry prize in London's inaugural Bermondsey Literary Festival, second place in the Spring Onyx Poetry Prize, and has been highly commended by the Bridport Prize and the Munster Literature Centre among others. His work has been shortlisted for many honors like the Peseroff Prize, Wales Poetry Award, and the Alpine Fellowship.
In 2025, he won a Carlos Palanca Memorial Award for Poetry, the highest literary honor in the Philippines.
His collection of poems and photos, 50 Ways Home, is forthcoming from Fernwood Press (US) in 2026.
SELECTED POEMS
Bermondsey Literary Festival, UK
Poetry Wales, UK
03 There is a Storm Coming, A Brief History of Wildlife, Footnotes of this House, My wife has wings
Onyx Publications, US
Canterbury Festival, UK
2024 Poet of the Year Anthology
Breakwater Review, US
Mobius, US
Rising Phoenix Review, US
Southeast Review, US
Eunoia Review, SG
The b'k, US
Southword, IE
RECOGNITION
First Prize, Bermondsey Literary Festival (UK, 2025)
Second Prize, Spring Onyx Poetry Contest (US, 2024)
Third Prize, Palanca Awards (PH, 2025)
Highly Commended, Bridport Prize (UK, 2025)
Highly Commended, Chesham Lit Fest (UK, 2025)
Highly Commended, International Fool for Poetry Chapbook Prize (UK, 2024)
Shortlist, Alpine Fellowship Poetry Prize (UK, 2025)
Shortlist, Beyond Words (ITA, 2025)
Shortlist, Ironbridge Festival (UK, 2025)Shortlist
South Warwickshire Literary Festival (UK, 2025)
Shortlist, Bridport Prize (UK, 2024)
Shortlist, Peseroff Prize (US, 2024)
Shortlist, Prism Pacific Spirit Poetry Prize (CA, 2024)
Shortlist, Wolverhampton Festival (UK, 2024)
OTHER MEDIA
Featured in Onyx Publication's Story Discover podcast, a discussion on diaspora writing, advertising, and the creative process